About Us

Thank You for Choosing Willis Cadillac

Our company was founded in the late summer of 1947 by Charles Betts, Sr. Prior to this; he had been employed by Cadillac Motor Car Division of General Motors as an Advertising and Merchandising Manager starting in the early 1930s in Chicago, Illinois. In 1947, the company was known as Betts Cadillac-Oldsmobile, Inc. because we were the Oldsmobile franchised dealer and distributor for 44 counties for the sale of Cadillac automobiles and parts.

In 1996, our location was sold to the City of Des Moines for expansion by our neighbors – Meredith Publishing. Our new facilities at 2121 NW 100th Street opened in the spring of 1996. Rich Willis became a partner with Mr. Betts in 1988 and the Dealer Principal in 1997.

To reflect the new ownership, we updated our name to Willis Cadillac on April 1, 2008.

Willis Cadillac celebrated our 75th Anniversary in 2022, and the future continues to look bright as the traditions established by the Betts and Willis families evolve and expand.

We strive every day to treat each customer as we would treat a guest in our own home. When you visit any of our departments, you will be treated in a courteous manner by people whose primary goal is to serve your needs.

At Willis Cadillac, we take as much pride in our customer service as we do in our vehicles. We follow our core values to provide the ULTIMATE guest experience for every customer.

OUR CORE VALUES
We demonstrate a can-do attitude.

We exhibit professionalism.

We operate with honesty and integrity.

We are centered on faith, family, and community.

We are enthusiastic, energetic, and competitive.

We are evolving and never satisfied.